Our story

Founded in Los Angeles by two Latina sisters on a mission to create modern effortless essentials to wear on repeat. Witnessing first hand the amount of waste fashion creates, we felt compelled to make a change. AFR is absolutely committed to elevating the standard one unique garment at a time. We do this through our eco-minded craftsmanship, ethical manufacturing, conservation of natural resources, and employee wellness. Designed for those of us who are bold, conscientious, unapologetic, and ready to live with purpose. We see a future where high end fashion doesn’t come at the cost of our Mother Earth. 

Who is Ramon you ask?  He is our brother, taken too soon from us by cancer.  Ramon stood for all that is right in the fashion community. Proud, strong, and bold he put the wellness of his employees before his own to make sure they could support their families with fair wages and working conditions. He stood for social justice and was an outspoken supporter of cutting down the waste that is typical of most fashion companies. He stood for all this while maintaining and undying passion for quality and uniqueness when it comes to fashion.
This brand honors his legacy as well as ANYONE not afraid to stand up for what they believe in. This is ALL FOR RAMON.  

Founders and designers: Rocio Chavez & Diana Ibarria
Proud daughters of immigrants. 
Mexican-American sisters breaking barriers in the premium fashion industry.